A brief Introduction

Hello! I’m Jefflin Persis. A content strategist and writer for all things marketing and communications. With my expertise spanning instructional design, social impact communications, and creative media, I’ve explored every corner of content marketing and writing, driving conversions and building authenticity for your brand. 

Turning complex ideas into clear, people-first content strategies is where I shine ✨

Portfolio

Find detailed information about my professional experiences and work below.

Indian Institute for Human Settlements

Communications consultant

  • Wrote, edited, and managed all content updates & blogs on the website CMS
  • Coordinated, collaborated, and contributed to 150+ internal & external newsletters
  • Translated, added subtitles, and quality checked documentary films in English and Tamil
  • Executed, designed, and tracked email and social media campaigns for impact
  • Drafted 120+ tweets and internal magazine articles for a Government department’s X account
  • Authored an 8000+ word closure report summarizing 7 years of communication initiatives
  • Managed institutional event communications, and stakeholder & media engagement
  • Maintained communication archives, trackers, datasheets, and email inboxes
Aqua Conditioners

SEO Copywriter & Content Strategist

  • Revamped website copy for a cohesive brand voice
  • Drafted copy for 11 web pages, including home, about, and product pages
  • Penned and optimized 4 blog posts for search engines
  • Updated the title tags and meta descriptions of over 60 pages on the website
  • Developed content for product brochures, posters, and the LinkedIn about section
Website Learners

Senior Content Writer

  • Created copy for SaaS sales pages, online course landing pages, and the company’s about page
  • Produced detailed, SEO-focused 3000+ word blogs covering WordPress and website design
  • Developed optimized blog titles and meta descriptions for 10+ webpages
  • Scripted a video showcasing the company’s journey from 0 to 1 million YouTube subscribers
  • Composed brochure content to promote a complete WordPress website development course
Website Learners

Instructional Designer (EduTech)

  • Simplified WordPress website creation & optimization concepts through follow-along tutorials
  • Designed learning experiences, wireframes, and content for educational videos 
  • 5+ videos for the Website Learners YouTube Channel on WordPress Tutorials 
  • 60+ videos in three online courses on website design, optimisation, and running an E-commerce business 
  • Collaborated with UX designers, editors, voice-over artists, video hosts, and knowledge experts 
Rankraze technologies

SEO Content Writer

  • Curated website copy for 10+ pages (business websites, landing pages, sales pages, etc.)
  • 10 blog posts on marketing, SEO, study abroad tips and recommendations, co-working spaces, and more
  • 20+ pieces of social media copy for multiple niches and clients (including marketing, education, legal, etc.)
  • Planned content for & designed proposal presentations and collaterals for event communications and workshops

Education & Certifications

  • B.Tech in Electronics and Media Technology
    Karunya University | 7.9 GPA

  • Journalism for Social Change
    University of California, Berkeley | edX

  • Diploma in Journalism & Mass Communication
    Periyar University | Course completed 

  • Project Management Professional Certificate
    Coursera | Google | (ongoing)

Have an exciting content opportunity?

I’m always on the lookout for creative writing and strategy roles, and to work with incredible people!

Get in touch